CreaMetrix Research may be the best choice for you right now!

We offer high quality services and deep expertise in marketing research at low prices

Information about us About our services

About Us

CreaMetrix is a Moscow based full service market research agency, founded in April 2010. We focus on implementing new market research tools on the Russian market. Our company aims at meeting clients’ challenges in the field of innovation and NPD, bringing a fresh approach to the market research solutions. We act as a liaison between consumers, manufacturers, and retailers.

CreaMetrix offers our clients up-to-date research tools, as well as a deep expertise in marketing research, thereby ensuring that our client receive the most effective and professional service.

We conduct traditional qualitative and quantitative Ad Hoc research both online and offline. Among the qualitative research, our company offers focus groups, in-depth and expert interviews, ethnography. Our company's expertise in quantitative research is very deep. We carry out both large-scale projects with a sample of several thousand respondents throughout a country or a group of countries, and small projects with a sample of several hundred people. The main areas of quantitative research are: U&A, consumer segmentation, testing concepts, products, packaging, prices, brand / advertising tracking.

One of the areas the company is also focusing in Russia is online based co-creation platform. We recruit creative consumers to our CreaMetrix Community, which can help us translate consumer insights into new product ideas in different product categories, test new product and packaging concepts, find right roots for effective advertising, and finally help our clients create breakthrough innovative solutions.

The mission of the company is to help our clients solve marketing problems and achieve strategic goals!
CreaMetrix name reflects our philosophy. We focus on the CREATIVITY of consumers and on the METRICS of successful innovation. We believe that creative consumers can provide invaluable input into the process of NPD. Our metrics include reliable indicators on each stage of new product development, starting from the understanding of consumers insights to the stage of new product launch to the market, and tracking its performance.
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What we offer to our clients

Feature One


Business can only survive and prosper when the offered goods or services are attractive and relevant to consumers, and also have distinctive features


  • But how do you launch new products on the market?
  • Where did you get the ideas?
  • Do your ideas, concepts and prototypes match the consumers needs?
  • How is packaging of your new product perceived by consumers?
  • Is your new product different from your competitors?
  • How effectively are you communicating with your target audience?

CreaMetrix offers you exhaustive information at every stage of the process entering the market with the new product.

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Feature Two


CreaMetrix offers its customers a customized approach and ready-made solutions in the form of marketing tools, tested in different categories and markets.

These tools are a set of qualitative and quantitative techniques that are used either individually or in combination with each other to meet the specific needs of our customers

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Feature Three: Лаборатория Creative Lab


Co-Creation Research Laboratory is the place where marketeers and R&D specialists meet their customers and create together with them new products and services. We invite only creative customers to participate in this tough, but very exciting job. Our tool Creative Lab is used to structurize this task.


What is co-creation?

Working co-creatively means interacting constructively with your customers to generate ideas together. It is not about just listening to their opinions via the classic stimulas/ response model. It’s about translating business language into everyday words helping to evolve concepts into more lifelike entities. And vice versa it's about translating consumer language to the relevant business content.

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Feature Four: Online Community


CreaMetrix was the first research agency in Russia, which had launched online community of creative consumers on the base of Vision Critical You can read more about it in press.


With our new online community platform we provide features such as discussion forums, online diaries, blogs, ethnography, brainstorming exercises, online surveys, and quick polls.

This tool will help you:

  • Encourage conversations among consumers and marketeers and arrange continuous customer dialogue.
  • Identify what consumers really think about your product, packaging, advertising, etc.
  • Define what your product or service require to become more attractive.
  • Create together new product prototype, new packaging, and check relevance of new advertising roots.

  • CreaMetrix Community platform works in Russia now!

Please, take a look at our platform
Contact us! We'd love to hear from you

Global partnership

CreaMetrix Research has been participating in the global partner network of research agencies since 2010 OPEN WORLD, that aims to provide marketing services worldwide in the areas of market research, innovation and NPD. This network covers countries in Europe, Asia, Africa, and North and South America.


During the period of cooperation with Open World, we have conducted more than 50 global projects, including qualitative and quantitative research.

For more information on global research, please contact: Mr. Frederic Miedzinski, founder and CEO of OPEN WORLD by email: frederic.miedzinski@open-air.fr or by phone : +33 1 43 43 94 91

Standard Solutions of OPEN WORLD

Brand Pull

Study of the brand equity in relation to competitors (with a detailed description of differences by country or region)

The Brand Pull study of Open World Standard Solution will tell:

  • Your overall Brand Pull on a single index.
  • Its foothold on the surveyed market.
  • Its image: Economic, Identity, Emotional, Ethical.

In order you can tackle the considered market according to the priorities for your brand.

Buy One

Testing your product packaging in a real competitive environment on the shelf (with a detailed description of the pros and cons of packaging)

The Buy One study of Open World Standard Solution will tell:

  • Measure the attractiveness of your packaging against the options available on the market.
  • Determine which elements of your product's packaging stimulate this appeal.
  • Identify areas for packaging improvement.

So that you can decide whether it is worth releasing new products with such packaging, and which elements of it are the most attractive, and which ones require further improvement.

ORSET

Sensory test of your product in comparison with other products in terms of organoleptic characteristics that are most significant in the product category

The ORSET study of Open World Standard Solution will tell:

  • Measure the organoleptic characteristics of the tested samples of your product and current competitors.
  • To rank your products in relation to your competitors' products.
  • Identify areas for improving your product.

So that you can launch the best product from your product line in priority target markets for your brand.

Learn more about the global services of our OPEN WORLD partners







Our clients





Our Team

Alexander Blinov

CEO and Owner

Alexandra Arablinskaya

Head of Qualitative Department

Nadezhda Soboleva

Head of Fieldwork Department

Andrey Selyutin

IT manager

How to find us

Moscow, Russian Federation

Other ways to reach us

Contact us! We'd love to hear from you

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